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  2. Business & Marketing Academy
  3. Marketing Education Classes

Marketing Education Classes

Years 2 and 3 (Choose two):

  •  

    Business/Personal Finance may be taught as a one-credit course. The course introduces students to the management of personal and family resources to achieve personal goals and financial literacy. Also included in the curriculum is a study of economics, marketing, accounting procedures, and the global financial market.  Content provides opportunities for students to explore consumer behavior, laws and legislation, consumer protection, consumer rights and responsibilities, consumer decision making, advertising and promotional techniques, individual and family money management, banking services, use of credit, income tax, technology, and careers in providing financial services to individuals and families.

    Credential: W!SE Financial Certification and/or Ever Fi Financial Certification

  • Marketing Principles is a one-credit course designed to provide students with an overview of in-depth marketing concepts. Students develop a foundational knowledge of marketing and its functions, including marketing information management, pricing, product and service management, entrepreneurship, and promotion and selling. Students examine the need for sales and marketing strategies. Students practice customer relationship skills, ethics, technology applications, and communicating in the workplace.

    Credential: ASK Institute – Fundamental Marketing Concepts or MOS certification

  • Sports Marketing is a one-credit course that provides the tools necessary for the development, implementation, and management of promotional programs in the world of sports. The focus of this course is on utilizing promotional knowledge and skills for communicating information to achieve a desired outcome. Students develop skills related to advertising, publicity, special events, visual merchandising, displays, promotional campaigns, and advertisements to aid in promotional planning.  They learn to manage the sales function to determine client needs and wants and to respond through planned, personalized communication.

    Credential: There is no credential for this course.

  • Law in Society is a one-half credit course designed to acquaint students with basic legal principles common to business and personal activities. This course is an overview of criminal, civil, contract, and consumer law. Topics include evaluating contracts, purchasing appropriate insurance, interpreting state and federal criminal law, and representing other businesses as employee or contractor.

    Credential: N/A as of Fall 2015

Years 3 and/or 4:

Grade Level:  11-12

Prerequisites: Career Prep

Cooperative Education/Work-Based Learning

Work-based learning provides students with educational opportunities that typically cannot be replicated in the classroom.  The Carl D. Perkins Career and Technical Education Act of 2006 (Perkins IV) emphasizes the necessity of providing students with strong experiences in, and comprehensive understanding of, all aspects of the industry that the student is preparing to enter.  Work-based learning is a major component of career and technical education.  Improved skills lead to higher efficiency and the availability of a better-trained labor pool that encourages business growth and productivity.  Students may participate in Cooperative Education/Work-Based Learning in a paying Apprenticeship or a non-paying Internship.

The students may be given the opportunity in work-based learning experiences to:

  • Receive specific school-based and work-based training in a chosen career while attending high school.
  • Earn income and become financially literate in some experiences.
  • Reinforce and apply academic competencies.
  • Develop, demonstrate, and refine safe work habits.
  • Demonstrate responsibility, maturity, job competency, and decision-making skills.
  • Gain an understanding of the financial operations, employment opportunities, and organizational structure of business and industry.
  • Develop a portfolio of academic, technological, occupational, and work-readiness skills.
  • Improve the transition from school to work.
  • Participate in Career Technical Student Organizations (CTSOs) related to their career objectives and coursework.

Credential: Workkeys, Career Readiness Certification

Cooperative Education/Work-Based Learning can be taken as a one or two credit course. 

Students must submit a completed application to the Cooperative Education/Work-Based Learning Coordinator.  A limited number of applicants will be selected.

Examples of Career Interests that would benefit from enrollment in one or more of these courses:

Real Estate Broker                                Chief Executive Officer                Public Relations Manager

Sales Engineer                                      Accountant/Auditor                     Lawyer

Customer Service Representative           Sales Manager                             Advertising/Promotions Manager

Judge                                                   Sales Representative                    Market Research Analyst

Financial Analyst                                  Budget Analyst                            Marketing Manager

Law Clerk                                             Wholesale and Retail Buyer         Account Manager

Online Marketing Manager                   Retail Store Sales                         Stockbroker